Agent Services
Client Management
Features
Benefits
SMART TRACKING OF PLAYER AND AGENT PAYMENTS
INSTANT CREATION OF REPRESENTATION AGREEMENTS
CENTRAL PLATFORM FOR ALL PLAYER INFORMATION
PAYMENT ALERTS AND NOTIFICATIONS
AI Assistant
Efficient and accurate bonus tracking
reduce manual effort
single source of truth
Instant answers on player data
reduce risk profile
Mobile app with Contractual Insights
Log Player requests and club Interactions
View roi on player investments
Discover Emerging Talent
multi-player portfolio view
Immediate access to important information
Maintain awareness of market conditions
optimise player investment
Never miss emerging talent
Manage multiple clients with ease and efficiency
The Asset Management
Platform for Football
Streamline the management, administration, and tracking of clients — ensuring maximum value from every deal, optimal commercial outcomes, and long-term career growth.
Agent Services
Mobile App with Contractual Insights And Reports
Access your entire player portfolio anytime, anywhere with our powerful mobile app. Review player profiles, track negotiations, and instantly analyze contractual terms, clauses, and expiry timelines all from your phone. Designed for speed and usability, it helps you spot opportunities, flag risks, and stay ahead of key dates, so you can act decisively in critical moments and negotiate with confidence.
Player Requests & Club Interactions
Log and track every request from your players and every interaction with clubs in one place. Whether it’s a trial opportunity, contract discussion, or sponsorship deal, you’ll have a clear, searchable record to keep relationships moving in the right direction.
ROI Dashboard
Understand exactly where your investments are paying off. The ROI Dashboard analyses player performance, earnings, and market activity to highlight the financial impact of your work. Make informed, data-led decisions to maximise client success and agency profitability.
Client Discovery
Stay ahead of the market and sign talent before your competitors. Set custom performance thresholds and receive real-time alerts when a player hits key milestones. Our client discovery tool surfaces high-potential prospects early, highlights actionable recruitment opportunities, and helps you move fast - giving you a decisive advantage in client acquisition.
Multi-player portfolio
Oversee all your clients in one streamlined view. Quickly switch between players, compare opportunities, and spot emerging trends without losing context. Perfect for busy agencies managing dozens of players across multiple leagues.
Client Management
Smart tracking of player and agent Payments
Never miss a payment again. The system automatically logs and tracks all fees, bonuses, and commission payments — both incoming and outgoing — ensuring accuracy, transparency, and trust between you and your clients.
Instant creation of representation agreements
Generate compliant, professional representation agreements in minutes. Our templates are built to meet football governing body standards, saving you time and reducing the risk of errors or omissions.
Central Platform for all player information
Bring every detail into one secure, searchable platform — from contracts and medical history to performance stats and personal preferences. Say goodbye to scattered files and conflicting records.
Player alert & notifications
Receive timely alerts for due or overdue payments, ensuring you’re always aware of financial movements. Avoid missed deadlines, maintain client trust, and keep your cashflow predictable.
Ai Assistant
Ask day to day questions and get instant answers from complex contract clauses, expiry dates, and deal terms. Designed for football agents, our AI Assistant helps stay on top of key contract milestones, spot negotiation opportunities early, and manage clients proactively.
OUR DNA
Andy clarke
Director
Phil clarke
Director
Chris Tuson
Operations Director
Jonathan Jackson
Consultant
Andy Gartside
Director of regulation and compliance
About Us
Born out of the lengthy process of selling a previous business (The Sports Office Performance Management system), involving innumerous interactions with a designated ‘data room‘, founders Andy and Phil Clarke spotted an opportunity to look at the process of buying and selling a ‘major asset’ in football, i.e a player.
Current systems proved to be somewhat disparate and offline with no software fit for purpose in professional football. The possibility of modernising and digitising the whole experience for football executives was established. It quickly became apparent by the addition of Jonathan Jackson (ex Wigan Athletic CEO) and Andy Gartside (Centrefield law and ex Bolton Wanderers COO) that an operating system around the player as an ‘Asset’ would be a benefit to professional football clubs.
Andy and Phil’s experience of starting then selling The Sports Office has been critical in formulating a team of Software engineers and Client service personal including bringing in Chris Tuson (ex TSO) as Operations Director and Pete Gregory (Head of IT). Highly experienced in the SaaS world, the clubdna team understands the challenging and rapidly changing professional environment.
Current systems proved to be somewhat disparate and offline with no software fit for purpose in professional football. The possibility of modernising and digitising the whole experience for football executives was established. It quickly became apparent by the addition of Jonathan Jackson (ex Wigan Athletic CEO) and Andy Gartside (Centrefield law and ex Bolton Wanderers COO) that an operating system around the player as an ‘Asset’ would be a benefit to professional football clubs.
Andy and Phil’s experience of starting then selling The Sports Office has been critical in formulating a team of Software engineers and Client service personal including bringing in Chris Tuson (ex TSO) as Operations Director and Pete Gregory (Head of IT). Highly experienced in the SaaS world, the clubdna team understands the challenging and rapidly changing professional environment.
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